Effective date: 9 July 2026
1. Introduction
This Privacy Policy explains how Riz Taxi (“we”, “us” or “our”) collects, uses, stores and protects your personal information when you use our website (riztaxi.co.uk), book a taxi with us, or otherwise contact us. We are committed to protecting your privacy and handling your data in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
By using our website or services, you agree to the practices described in this policy. If you do not agree, please do not use our website or services.
2. Who We Are (Data Controller)
For the purposes of data protection law, the data controller is:
- Riz Taxi
- Address: Fort William, Lochaber, PH33, Scottish Highlands
- Phone: 07349 948977
- Email: contact@riztaxi.co.uk
- ICO registration number: [ICO registration number — to be added once registered at ico.org.uk]
If you have any questions about this policy or how we handle your data, please contact us using the details above.
3. The Information We Collect
We only collect the information we need to provide our taxi services and run our business. Depending on how you interact with us, this may include:
Information you give us when booking or enquiring:
- Your name
- Your phone number
- Your email address
- Your pick-up and drop-off addresses
- Your travel date, time and journey details
- Flight, train or ferry details (for airport and transfer bookings)
- Any special requirements you tell us about (for example, accessibility needs or luggage)
Payment information: we accept cash and card paid directly to your driver at the end of your journey. We do not process or store online card payments on our website.
Information we collect automatically when you visit our website:
- Your IP address and approximate location
- Browser type and device information
- Pages you visit and how you use the site
- Referring website and search terms
- Cookie data (see Section 8)
4. How We Use Your Information
We use your personal information to:
- Take, confirm and fulfil your taxi booking
- Contact you about your booking (for example, to confirm a pick-up time or notify you of a delay)
- Provide customer support and respond to enquiries
- Improve our website and services
- Send you information about our services where you have agreed to receive it
- Meet our legal, regulatory and licensing obligations
- Prevent fraud and keep our services secure
5. Our Legal Basis for Processing
Under UK GDPR, we rely on the following legal bases:
- Contract — to take and fulfil your booking and provide the taxi service you have requested.
- Legitimate interests — to run and improve our business, respond to enquiries, and keep our services secure, provided your rights do not override these interests.
- Consent — for optional marketing communications and non-essential cookies. You can withdraw consent at any time.
- Legal obligation — where we must process data to comply with the law, our licensing conditions, or tax and accounting requirements.
6. Sharing Your Information
We do not sell your personal data. We only share it where necessary to provide our service or meet our legal obligations, including with:
- Our drivers, who receive the booking details needed to complete your journey.
- Professional advisers such as our accountant, where required.
- Regulatory, licensing and law enforcement bodies, where we are legally required to disclose information (for example, the local licensing authority or the police).
Any third parties we work with are required to keep your data secure and to use it only for the purposes we specify.
7. International Transfers
We aim to keep your data within the UK. Where any of our service providers (for example, website, analytics or advertising providers) process data outside the UK, we take steps to ensure appropriate safeguards are in place, such as UK-approved standard contractual clauses or an adequacy decision.
8. Cookies and Website Tracking
Our website uses cookies and similar technologies to function correctly, understand how visitors use the site, and — where you consent — support our advertising.
- Essential cookies — required for the website and booking form to work. These do not need consent.
- Analytics cookies — for example, Google Analytics, which helps us understand how people use our site so we can improve it.
- Advertising cookies — for example, Google Ads and remarketing, which help us show relevant ads and measure how well our advertising works.
You can manage or delete cookies at any time through your browser settings. Blocking some cookies may affect how the website works. For more information, see Google’s Privacy Policy at policies.google.com/privacy.
9. Advertising (Google Ads)
If we advertise our taxi services online, including through Google Ads, this may involve remarketing (showing you our ads on other websites after you have visited ours) and conversion tracking (measuring when a website visit leads to a booking or call). You can control the ads you see and opt out of personalised advertising through Google’s Ads Settings at adssettings.google.com.
10. How Long We Keep Your Data
- Booking and journey records — kept for as long as needed to provide the service and to meet legal, tax and licensing requirements.
- Financial records — retained in line with HMRC requirements (generally at least six years).
- Enquiry and marketing data — kept until you ask us to delete it or withdraw consent.
When data is no longer needed, we securely delete or anonymise it.
11. How We Protect Your Data
We use appropriate technical and organisational measures to keep your information secure, including secure systems and restricted access. While we take every reasonable step to protect your data, no method of transmission over the internet is completely secure.
12. Your Rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Rectify inaccurate or incomplete data
- Erase your data (“right to be forgotten”) in certain circumstances
- Restrict or object to our processing of your data
- Data portability — receive your data in a portable format
- Withdraw consent at any time where we rely on consent
- Not be subject to solely automated decision-making with legal effects
To exercise any of these rights, contact us at contact@riztaxi.co.uk or 07349 948977. We will respond within one month. There is normally no charge.
13. Complaints
If you are unhappy with how we have handled your data, please contact us first so we can try to put it right. You also have the right to complain to the Information Commissioner’s Office (ICO), the UK regulator for data protection: ico.org.uk, or call 0303 123 1113.
14. Children’s Privacy
Our services are intended for adults. We do not knowingly collect data from children under 16 without appropriate consent. Bookings involving children should be made by a responsible adult.
15. Links to Other Websites
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. Please review their privacy policies before providing any personal information.
16. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised effective date. Please check back periodically.
17. Contact Us
For any questions about this Privacy Policy or your personal data, contact Riz Taxi at Fort William, Lochaber, PH33, Scottish Highlands, by phone on 07349 948977, or by email at contact@riztaxi.co.uk.